Lafayette, CA (PRWEB) Apr 10, 2012
At the ninth annual Whats Next Boomer Business Summit, opening speaker Jody Holtzman dismissed up the 400+ entrepreneurs and management team in the assembly with his avowal that, In Washington, addressing the needs of 100 million people is called an unaffordable cost. For entrepreneurs, addressing the needs of 100 million people is called an opportunity. Holtzman, comparison vice boss of AARPs Thought Leadership Group, was referring to consumers aged 50+. Over the march of days events, attendees gained a larger bargain of the needs of Americas baby boomer consumers who collectively outlay $ 2.5 trillion in 2010 and the industries, products, and services which are developed for creation which to improved serve them.
The new normal for todays standard boomer involves receiving care of grandkids and aging parents, land down a job, and staying continuous to family, friends and work with social media and mobile technology, pronounced Mary Furlong, Ed.D., writer of Whats Next and CEO of Mary Furlong & Associates. At the same time, boomers are additionally traffic with the conflict of ongoing diseases such as diabetes and financial empty from all the folks who rely on them. Despite the burdensome gait of their lives, boomers still have a blazing enterprise to live, work and play on their own conditions as they age. The need for improved products, services and technologies to help them manage their family groups better, suffer more convenience time with desired ones, and keep them healthy and over has never been greater.
Among the key takeaways attendees gleaned from the Summit:
Caregiving:
More Americans currently design to live to be past 90 years of age – 29% of pre-retirees and 35% of retirees polled by the Hartford/MIT Age Lab Study in 2011. Of those, many hold caregiving will be delivered by their associate or daughter in their own home. With boomer and comparison women as the first caregivers, consumers of health information, and buyers of caregiving products and services, companies which are on condition which extensive solutions which will help make their lives simpler and more docile mount to gain the many in the Longevity Economy.
Companies to watch embody Caring.com, CareLinx.com, Independa, LinkAge, and LivHome.
Technology and Health Services:
According to Aging in Place Technology Watch researcher Laurie Orlov, the aging in place market is approaching to strech $ 20 billion by 2020. Healthcare, monitoring, home security, mobile devices, social media, and clouded cover computing are all concentration to help boomers improved manage their personal and family health. Technology- enabled personalization and customization of care services is additionally on the climb between the digitally savvy boomer population.
The New Services Economy:
Travel, in-home care, housing, transportation services offer a little of the greatest opportunities for boomer-centric mutation inside of normal industry categories. With consumers 50+ accounting for 80% of the convenience travel market, for example, more products such as multigenerational vacation packages and grown up singles trips joined with age suitable messaging – are indispensable to serve them.
Social and Mobile Media:
Boomers are apropos increasingly social online and on the go. They are downloading more mobile applications and are apropos zealous players of mobile games. According to Lee Rainie of the Pew Research Centers Internet and American Life Project, over 85% of boomers have cell phones, 46% have smartphones, more than 80% of all boomers are online, 52% use social networking sites, and 46% download apps. Boomers and digitally savvy seniors overwhelmingly inform staying continuous to friends and family as their first reason for engagement with social media.
Entrepreneurship:
The formula of a new national investigate achieved by MBO Partners and Emergent Research per boomers seductiveness in entrepreneurship and eccentric work was voiced at the Whats Next Press Briefing on Mar twenty-nine at the National Press Club in Washington, DC. The investigate suggested that:
1 in 4 Americans aged 44 70 are meddlesome in starting their own business in the subsequent 5 10 years
16 million Americans brand themselves as eccentric consultants and 5 million of them are boomers
Only 20% pronounced job loss was a cause in their preference to turn an entrepreneur. Flexibility, enterprise to do what they love on their own terms, looking new challenge, motivation were top triggers
Boomers are especially meddlesome in rising companies which are small, personal and local.
The Whats Next Boomer Business Summit is constructed annually by Mary Furlong & Associates and is dependent with the American Society on Aging (ASA) Aging in America Conference. The Summit was hold on Mar twenty-eight at the Marriott Wardman Park Hotel in Washington, D.C. Program information is accessible at http://www.boomersummit.com.
About Mary Furlong & Associates
Founded in 2003, Mary Furlong & Associates (MFA) functions with companies looking to gain on new business and investment opportunities in the Baby Boomer market. MFA provides business development, financing plan and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations portion the 50+ market. Mary Furlong, Ed.D., the firm’s owner and CEO, has guided the offline and online 40+ market strategies of heading corporations and non-profit organizations for more than 20 years.
In 2011, Furlong was respected as one of the top 100 Women of Influence by the Silicon Valley Business Journal. Furlong is Dean’s Executive Professor of Entrepreneurship at Santa Clara University’s Leavey School of Business, and formerly founded SeniorNet and ThirdAge Media. Her ultimate book, Turning Silver in to Gold: How to Profit in the New Boomer Marketplace, was published in 2007. More information is accessible at http://www.maryfurlong.com.
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